The Øyo Brothers in Geilo have produced tools, axes, knives, kitchen utensils and gifts for more than 130 years. Quality is the cornerstone of this family business – and that is the way it has been since Knut Øyo started the company in 1882.
The company required an update of its strategy, design and the way in which the brand was to be perceived and managed in the future. For Øyo, preserving the company’s traditions and craftsmanship as well as a sense of history was very important. The company also wanted to showcase Norwegian design and craftsmanship at its best. The project became a balancing act between the old and the new both in terms of design and other means of communication.
“Finding a supplier who could offer a turnkey package and show that they really cared about our business was important to us. We were willing to be challenged, but we also felt that it was critical that traditions, roots, quality and experience were prioritised. This has been solved in an exciting way which has helped us to increase our aspirations even further. We really value this partnership and will continue to work with Design Container as we develop.” Katrine Øyo.
- Brødrene Øyo
- Strategy, identity design