1. Oslo – the big small

    View Case Award winning Oslo Brandbox website
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Oslo Brand Box

Research shows that the world knows nothing about Oslo. As no one chooses Oslo ‘by coincidence’ when looking to relocate, study, work, invest, set up a business, launch a research project or visit as a tourist, Oslo needs to be put more firmly on the map. In the competition for attention, Oslo is losing out to better-known destinations such as Berlin, Stockholm, London, Paris, Barcelona and Amsterdam.

#ProjectOsloRegion was launched by the City of Oslo to establish an international branding strategy for the Norwegian capital. This strategy was approved in June 2015 and enjoys support across a broad political spectrum.

The strategy involves input from almost a thousand people in the private sector, institutions, cultural organisations and government bodies as well as the application of wide-ranging international research about Oslo.

Oslo Brand Alliance
Digital toolbox
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Oslo Brandbox on iPad
Oslo brandbox on iPad

The strategy is used by 78 municipalities across Norway which recognise the strength in coming together to raise Oslo’s international profile instead of everyone working separately on their own agenda. In a national context, these municipalities are independent trademarks in their own right.

To help roll out the strategy, Design Container developed a digital toolbox containing the most important element of the strategy, namely the Branding Filter. Users are also able to take a test to find out whether they are ‘on brand’.

An image and video bank, key facts and brief texts and a boilerplate about Why Oslo are also available. All these have been developed to ensure that everyone communicating about Oslo in an international context approaches the branding of the city in the same way. 

The work on the Oslo Brand Box won bronze at the European Design Awards.

Oslo Brandbox iPad website
Oslo images
Oslo Brandbox iPad and iPhone website
Oslo Brandbox website layout and ipad

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