Research shows that the world knows nothing about Oslo. As no one chooses Oslo ‘by coincidence’ when looking to relocate, study, work, invest, set up a business, launch a research project or visit as a tourist, Oslo needs to be put more firmly on the map. In the competition for attention, Oslo is losing out to better-known destinations such as Berlin, Stockholm, London, Paris, Barcelona and Amsterdam.
#ProjectOsloRegion was launched by the City of Oslo to establish an international branding strategy for the Norwegian capital. This strategy was approved in June 2015 and enjoys support across a broad political spectrum.
The strategy involves input from almost a thousand people in the private sector, institutions, cultural organisations and government bodies as well as the application of wide-ranging international research about Oslo.