When we started working with winemaker Luca Pennesi, he needed a complete redesign of his product line, including a new name and a new identity that would be capable of targeting his market more efficiently. His target group is mainly restaurants with an interest in Norwegian culinary traditions and small-scale wine producers.
The wines are produced in Norway using organic grapes from Teverina in Italy. The process from fermentation to finished wine applies the traditional methods that Luca Pennesi’s family has used for generations. All the work involved is performed manually without the use of added chemicals. Luca brings the best from Italy and shows that it is also possible to produce wine here in Norway.
- Client
- Pennesi Wines
- Solution
- Concept and winelabels for Norwegian produced wines.
