Ruter has invested heavily in the development and revamp of its annual report and, with the help of Design Container, completely digitised its annual report in 2018. Winning the Farmand Award shows that this has paid off. Ruter’s digital annual report reaches a wider audience, and the digital medium offers enhanced tools for communicating the critical social role that Ruter plays as a future-orientated public transport company. The Farmand jury highlighted the fact that this year’s winners and nominees all produced reports of exceptional quality.

Annual report as an effective communication platform

Annual reports are mainly used for reporting a company’s financial situation and development, but also offers an invaluable platform for celebrating all the successes achieved over the year and thanking customers, shareholders and employees for their fantastic efforts.

“Our partnership with Design Container and the cross-disciplinary contribution from all departments and technical areas have been decisive in our work on our digitalised annual report,” says Eirik Andersen, communications manager at Ruter.

“We produced our first digitalised annual report last year – we’re proud of the fact that we won gold on only our second attempt at this kind of report. We’ve worked methodically and purposefully on identifying the elements that lead to improvement and higher quality. We’re now sure that the digital platform works and that it’ll provide us with outstanding opportunities for showcasing the way in which Ruter contributes to sustainable mobility in our region going forward,” continues Andersen.

Kaia Gulsvik from Design Container adds that one of the challenges of annual reports is the sheer volume of information and a context that is perhaps not always that attractive to the general reader:

“Our job is to make the material more engaging and more accessible to readers by using digital tools and interactivity, for example. Annual reports are also time-critical so planning for a more streamlined process for everyone involved is a key factor. Public transport in Oslo and Viken has undergone extraordinary developments. At Ruter, the customer is always in focus. The annual report has been a tool for building knowledge and understanding of these developments.”

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