Norway aims to take on a leading global role as the first renewable and fully electrified society in the world! This is also the aim of Energi Norge. With a more distinctive and contemporary look, Energi Norge wishes to emphasize that the organisation represents a future-orientated and green industry that is close to customers.
Over the past year, Design Container has worked on a new brand platform for Energi Norge, a platform that represents the renewable energy industry in Norway. With a renewed vision and brand promise, new values and a clear direction in its communication, Energi Norway is well equipped for the future.
The new visual profile contributes to consolidating the position and visibility of Norway’s most important onshore industry. See the new identity here.
“We are interested in businesses being able to grow and develop in the coming years – for the benefit of society as a whole, the business community and the climate. This means that we have to become more visible,” says CEO of Energi Norge Knut Kroepelien.
Energi Norge will simultaneously be launching the slogan: Electrifying All of Norway.
“The slogan illustrates what the main business of our members is and that electrification is the most important climate initiative this decade,” explains Kroepelien.
“Working with Design Container has been inspiring and constructive. They have been excellent at challenging us, and together we have found a design that matches the objectives of the organisation,” says Communications Director Christina Søgård from Energi Norge.
“Working with such an important social player as Energi Norge is incredibly rewarding. We hope that our work will contribute to consolidating their position and realise their vision of Norway becoming the world’s first fully electrified society. The new identity represents the values that have been identified during the process: visibility, boldness and innovation. We also feel that the entire organisation lives up to these values and has done so throughout this process. Many brave choices have been made, and we are very pleased to see the result that has now been launched,” says Linn-Cecilie Linnemann, managing director of Design Container.
Energi Norge is a national professional body and employer organisation that represents companies producing, transporting and supplying renewable energy in Norway. Energi Norge’s approximately 300 members represent almost all power production in Norway and supply approximately 90 percent of Norway’s power and grid customers every day.
The renewable energy industry turns over about NOK 70-75 billion a year and employs more than 20,000 people on a full-time basis in Norway.
Design Container has several clients in the energy industry, including Scatec Solar, Embriq, Rejlers, Kraftriket and Hafslund-Eco.