Throughout the year we have been aiding our client Scatec Solar in developing, launching and marketing their new offering, Release – by Scatec Solar.
Release offers flexible and low-cost leasing of pre-assembled solar and battery equipment. This allows companies to use solar power without establishing a large-scale solar plant, and also lets users combine the benefits of solar energy with existing power supplies on or off the grid. Release is first being launched in the African market, with plans to follow up in Asia and Latin America.
Scatec Solar has worked closely with Design Container to develop the brand architecture, name, logo and identity, as well as the product website and various marketing material.
The Release identity is expressive and playful, giving reference to technology. The logotype concept is taken from the geometric shapes of the solar cells, futuristic but with references to mid-century science and explorations profiles. This style is also connected to Scatec Solar profile through the use of the hexagon shape.
Having previously worked with Scatec Solar on their global website, identity, annual report, e-learning and marketing material, it was exciting and rewarding to be involved in development of a brand-new product.