1. Identity and positioning
Stand out or blend in? Your desired market position and brand are closely linked together. Your brand should help you achieve the position you aim for and support your long-term goals. Sometimes a refresh of your identity is enough, other times a total rebranding is necessary.
To make this crucial step viable to start-ups short on time, we have packaged some core deliveries:
- Positioning workshop with executive summary
- Design sprint for logo & identity
- Mini design manual
- Commercial aspect?